By Cheryl Hizer
Jaime Zentz is no stranger to business ownership. She grew up in a family of business owners and, because of the time and sacrifice she saw it required of her parents, she avoided it for herself. After working in her parents’ printing shop, she went to school to be a stylist.

She started her career at Snips, where, she said, “Kevin and Anthony opened opportunities” for her. She marvels that, in her profession, she gets to “create art and earn a living.” She loves being behind the chair, where she gets to paint, sculpt, create illusions, and accentuate and downplay features.

After leaving Snips, Jaime went on an industry journey. She found herself working for corporations, managing salons, and educating stylists, but she had trouble finding a team of like-minded professionals with those employers. Finally, this dream of building a culture where cosmetology professionals would thrive and support each other led to Geneva Hair Studio opening in 2010.

Jaime operates the studio utilizing an apprenticeship program that she developed from her years of industry experience. Currently Holly Beasley, Geneva team member of seven years, directs the apprenticeship program and hires the apprentice stylists. Apprentices receive rigorous training and need to meet several requirements  before they can step behind a chair. Some of the beginning requirements include perfecting the signature shampoo, exhibiting product knowledge, and educating clients on how to create the same hairstyle at home. Apprentices are hired from schools, such as Aveda, Paul Mitchell, Empire, Tricoci and Walker Career Center. Interested parties can send their cover letter and resume to

Jaime and her team recently caught the eye of Indianapolis Monthly, Great Hair January 2018 edition. This publication, which comes out once every 10 years, highlights the top salons in Indianapolis and features Jaime and Geneva in this issue!

How long have you lived and/ or worked here in Irvington?
In 2002 I bought my home in Irvington because I loved the charm and character of older homes and the mature trees. I started working in and fell in love with the residents of Irvington when I joined Snips in 2005. I opened Geneva’s first location in 2010 on the north side of Washington Street, before moving my salon to the south side in 2013.

What do you do for fun?
I travel with friends and family as often as possible. I enjoy art in all of its forms. I also spend time with Gus, my famous rescue dog. Gus’s Mom and litter mates were featured on the news during their rescue from an abandoned home.

What’s your favorite walk, bike ride, block, or view in the neighborhood?
I adore the walk from Geneva to Irving Circle Park via Johnson Ave. It provides a relaxing mid day break from the busy workday. I love the winding streets, sound of the fountain, shade of the trees.

If you were Mayor of Irvington for a day, what would you do first?
I would mandate the installation of a crosswalk on Washington Street midway between Ritter Ave and Audubon Ave. I love the idea of traffic significantly slowing down and creating less street noise, as well as, creating a safe and easy walkway for shoppers to navigate easily among all of the Irvington storefronts.