This article was posted from our November IDO Newsletter. You can read the full newsletter which includes highlights from the Irvington Masquerade Ball, a run-down on new Irvington businesses, and additional great info here.

Tara Schnaus Elder’s aptly named business, Simply Helpful, lends a hand to those who need help minimizing the chaos in their professional and personal worlds. If this scenario sounds familiar, know that Tara provides free consultations and is currently booking clients for January.


How long have you lived and worked here?

I’ve lived here 10 years and I started Simply Helpful in my home 5 years ago.

How did you first hear of Irvington and why did you move here?

My (would be) in-laws lived here, and I bought a house on the street behind them when I was dating their son. A number of years later, I married him and we bought a bigger house two blocks away after we were married.


Tara and her husband, John.

What do you do for fun?

I spend most of my fun time watching the world through the eyes of my two sons (3 ½ and 9 months).  I also love to cook, listen to audio books, attend my book club (celebrating 13 years together!), and plan periodic outings for the Irvington Mom’s Facebook Group.

What’s your favorite walk, bike ride, block, or view in the neighborhood?

I love our street. We live on Pleasant Run South Drive near North Butler Ave and Washington Street. Our porch overlooks the creek, and it’s like a nature preserve. We hear a family of owls calling to one another (what sounds like mom, dad, and a baby learning to call), feed the fish from the footbridge, and I even saw a huge groundhog walk through our yard and clumsily stumble into the brush on the edge of the creek. You never know what you’re going to see (and that includes people, too!).

If you were Mayor of Irvington for a day, what would you do first?

I assume you mean a mayor with unlimited funds. In that case, I would bring the Ellenberger Park Community Center, which was proposed years ago, to fruition. I would also lure more businesses to Washington Street near Emerson Avenue. That portion of the neighborhood (literally our backyard) has so much potential!
What’s your connection to IDO?

About 5 years ago, I was on an IDO event planning committee with a number of other wonderful IRV residents. Shortly after that, I started my business, Simply Helpful, and was contracted by IDO to help organize their archives prior to their office move into The Lofts. Then the last two years I planned The Irvington Halloween Festival. Though the Halloween Festival is not an IDO event, IDO is absolutely involved with the festival. I love that IDO is a centralized organization for all things Irvington. We have so many groups and talented people in this community, and IDO is the tether to our many balloons.


About Irvington Development Organization

Irvington Development Organization, founded in 2002, works for the benefit of Irvington by cultivating positive business development, promoting the unique character of our neighborhood and enhancing the quality of life for residents and visitors. Irvington is a historic community on the East Side of Indianapolis known for its winding, tree-lined streets and architecturally significant homes and businesses. To donate to IDO or become a member click here.